The landscape of media opportunities to market your company exploded with the growth of online advertising. But that doesn’t mean you should rule out traditional advertising options. Specifically, radio advertising should not be overlooked in your media planning. Broadcast radio outlets have had to adapt to thrive in this era of e-advertising and that’s good news for advertisers. Here’s why: Radio’s Reach – According to independent research, more people are listening to radio than watching

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This will not come as a shock to you – marketing a non-profit is different than marketing a for-profit company. The ‘marketing’ of a non-profit generally falls under one of two categories – resource development or social norming. That’s different than marketing a company that sells insurance, but there are nuanced similarities. To be successful at marketing both, we must determine the best target audience(s), develop the message that will work on that target audience

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